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The following was an open letter to members from Kirsten:

Dear Member,

This is an important time in history for a great many reasons. The financial crisis has reached around the globe, the United States has a new President indicating dramatic policy change, and business around the world is changing rapidly. The rules are changing — both written and unwritten. This is an extraordinarily important time for women in business and I am asking you to help. Now is the time to stand up and make it happen. The financial landscape is changing significantly, and women need to be a part of that change. In the past there have been very few women CEOs, few women on boards, and few at the top of the decision making chain and in the highest levels of production. It is our responsibility to be a part of changing that. I founded Lady Advisor to be a hub and a catalyst to make this happen; however, I need your help. The only way to truly effect large scale change is for a great many people to be involved, and you are in a perfect place to be a part of it.

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